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                <text>Agricultura sostenible</text>
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                <text>Dominio científico: Agricultura sostenible</text>
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              <text>Consideraciones ecológicas en el marketing de ciudades: análisis del caso Madrid 2012 ciudad olímpica.</text>
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              <text>Ramon Sanguino Galvan, María Isabel Sánchez Hernández, María Cristina Barriuso Iglesias</text>
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              <text>City competitiveness could be understood as the capacity to generate such a physical, technological, social, environmental and institutional context able enough to attract and develop economic activities generating richness and employment. Based on Porter´s theoretical framework, supporting that cities are in competition and considering Madrid 2012 nomination to the Olimpic Games as case study, ecology is presented as a tool of city marketing.</text>
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              <text>2008</text>
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              <text>Competitividad|, ecología, marketing de ciudades</text>
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              <text>Universidad y Empresa</text>
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              <text>Universidad del Rosario</text>
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              <text>Business, Commerce</text>
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              <text>&lt;a href="http://revistas.urosario.edu.co/index.php/empresa/article/view/1050" target="_blank" rel="noreferrer noopener"&gt;http://revistas.urosario.edu.co/index.php/empresa/article/view/1050&lt;/a&gt;</text>
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