http://socictopen.socict.org/files/original/bcbb99ab1001d284010ad0677c08a837.pdf f79f58cce6293685d5e083630e1bfd25 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Coronavirus Description An account of the resource Dominio científico: Coronavirus Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Impact of Digital Communication and PR Models on the Sustainability of Higher Education during Crises Creator An entity primarily responsible for making the resource Umut Ayman, Anıl Kemal Kaya, Ülfet Kutoğlu Kuruç Description An account of the resource Currently, the world is going through a pandemic, COVID-19, that affects the four pillars of organizational sustainability. At this point, institutions’ sustainability depends on how they handle crisis communication. It seems that institutions that can adapt themselves to changes regarding the usage of digital communication platforms are survivors, and even winners, of this crisis. The general belief concerning education in developing countries claims that these countries are slow in adapting to technological innovations. Being a developing country, North Cyprus has a multi-cultural environment due to the presence of international students in tertiary education. This study explores how two public and two private universities maintained sustainability in higher education during COVID-19 by discussing the public relations models (PR) that they have used regarding digital communication. This study uses a qualitative content analysis and a quantitative method. The paper asserts that the effective usage of digital communication contributes to the sustainability of universities during this crisis. The findings revealed that the posts (text/image/poster) and videos these universities share are more concentrated on either press agentry or the public information model. Yet, a two-way symmetrical model that maintains dialogue within stakeholders is practiced less than the other PR models. Hence, there is a need for the universities to listen to their stakeholders not only in face to face communication but more through digital communication platforms as well. Date A point or period of time associated with an event in the lifecycle of the resource 2020 Subject The topic of the resource covid-19 pandemic, crisis management, online communication, higher education systems, PR models Identifier An unambiguous reference to the resource within a given context 10.3390/su12208295 Source A related resource from which the described resource is derived Biotemas Publisher An entity responsible for making the resource available Universidade Federal de Santa Catarina Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Environmental effects of industries and plants, Renewable energy sources, Environmental sciences