TEKSTİL VE/VEYA KONFEKSİYON SEKTÖRLERİNDE FAALİYET GÖSTEREN KÜÇÜK VE ORTA BÜYÜKLÜKTEKİ İŞLETMELERİN PAZARLAMA SORUNLARI VE ELEKTRONİK TİCARETTEN BEKLENTİLERİ -MERSİN ÖLÇEKLİ BİR UYGULAMA-
description: In this article, the marketing problems of 44 SMEs’ which function in textile and garment sectors in Mersin region, were questioned and analyzed. Thus, the opinions of these SMEs’ managers’ about electronic commerce are investigated. By this way, we tried to conduct new perspectives to these businesses about the solution of marketing problems, electronic commerce and electronic marketing.
creator: Ayşe Şahin, HULÛSİ DEMİR
source: Dokuz Eylül Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
publisher: Dokuz Eylül University
date: 2013
language: EN, FR, TR
coverage: Economics as a science, Political science, Political science (General)