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          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
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                <text>Agricultura sostenible</text>
              </elementText>
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            <name>Description</name>
            <description>An account of the resource</description>
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                <text>Dominio científico: Agricultura sostenible</text>
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    <name>Text</name>
    <description>A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text.</description>
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        <element elementId="50">
          <name>Title</name>
          <description>A name given to the resource</description>
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            <elementText elementTextId="145721">
              <text>Strategic analysis of companies offering technology services to farmers for mobile applications media</text>
            </elementText>
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        <element elementId="39">
          <name>Creator</name>
          <description>An entity primarily responsible for making the resource</description>
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              <text>Rodrigo da Silva Riquena, Amanda dos Santos Negreti</text>
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          <name>Description</name>
          <description>An account of the resource</description>
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              <text>The use of smart-phones and tablets is increasing the farming community before these fact companies that offer products and services to this sector are mobilizing to be active in this new reality. However, companies that operate in the rural market, not only have the aim of helping farmers in providing services through mobile technology applications, it was necessary to identify the strategic performance of these companies as a market opportunity in selling their products in the agricultural sector. Therefore, this article aimed to identify the strategic planning of technology companies to provide services through applications to farmers. The methodological approach used is a qualitative approach with the exploratory and descriptive aim of the use of content analysis of the websites of those companies studied. This study concluded that companies by offering technology services to farmers, use these services strategically to your advantage without the knowledge of the real needs of farmers.</text>
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          <name>Date</name>
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              <text>2016</text>
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        <element elementId="49">
          <name>Subject</name>
          <description>The topic of the resource</description>
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              <text>Planejamento Estratégico, Produtor rural, Serviços, tecnología</text>
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        <element elementId="48">
          <name>Source</name>
          <description>A related resource from which the described resource is derived</description>
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            <elementText elementTextId="145726">
              <text>Revista Eletrônica Competências Digitais para Agricultura Familiar</text>
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          <name>Publisher</name>
          <description>An entity responsible for making the resource available</description>
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            <elementText elementTextId="145727">
              <text>Universidade Estadual Paulista Júlio de Mesquita Filho</text>
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        <element elementId="38">
          <name>Coverage</name>
          <description>The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant</description>
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            <elementText elementTextId="145728">
              <text>Agriculture (General)</text>
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          <name>Relation</name>
          <description>A related resource</description>
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            <elementText elementTextId="145729">
              <text>&lt;a href="http://codaf.tupa.unesp.br:8082/index.php/recodaf/article/view/16" target="_blank" rel="noreferrer noopener"&gt;http://codaf.tupa.unesp.br:8082/index.php/recodaf/article/view/16&lt;/a&gt;</text>
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