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                <text>Agricultura sostenible</text>
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                <text>Dominio científico: Agricultura sostenible</text>
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          <name>Title</name>
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              <text>Netflix, “más acá” de los contenidos : la interfaz y la plataforma</text>
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          <name>Creator</name>
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              <text>Leandro González</text>
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              <text>[es] El artículo analiza Netflix con prescindencia de sus contenidos. Desde el marco de la ecología de los medios, argumenta que las nociones de interfaz y plataforma constituyen herramientas propicias para comprender este tipo de fenómenos contemporáneos. El texto se organiza del siguiente modo: en primer lugar, se sitúa el objeto de estudio bajo la teoría de la no neutralidad del código, con referencias al origen y a la actualidad de la misma. En segundo lugar, se busca responder qué implica la aparición de Netflix en la historia de la mediatización audiovisual, con el objetivo de reponer el contexto mediático y dar cuenta de los múltiples vínculos que guarda con sus antecedentes históricos (en particular en lo que respecta a géneros y estilos). En tercer lugar, se despliega un análisis empírico y sincrónico de diversas interfaces de la plataforma: partiendo de la comparación en distintos dispositivos técnicos, se argumentará que no existe una única interfaz de Netflix, sino que ésta varía de acuerdo a los condicionamientos de software y hardware. El texto cierra con algunas reflexiones finales que, retomando los principales hallazgos, apuntan a mantener abierta la mirada analítica y reflexiva sobre el dinamismo de las plataformas mediáticas.[en] The article analyzes Netflix regardless of its contents. From the framework of the ecology of the media, it argues that the notions of inter face and plat form constitute propitious tools to understand this type of contemporary phenomena. The text is organized as follows: first, the object of study is placed under the theory of non-neutrality of the code, with references to its origin and actuality. Secondly, we seek to answer what the appearance of Netflix entails in the history of audiovisual mediatization, with the aim of replenishing the media context and giving account of the multiple links it maintains with its historical antecedents (in particular with regard to genres and styles). Thirdly, an empirical and synchronic analysis of various inter faces of the plat form is deployed: starting from the comparison in different technical devices, it will be argued that there is not a single Netflix interface, but that it varies according to soft ware and hardware constraints. The text closes with some final reflections that, taking up the main findings, aim to keep open the analytical and reflective view on the dynamism of media plat forms.</text>
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              <text>2020</text>
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          <name>Subject</name>
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              <text>Media  Ecology, Netflix, apps, ecología de los medios, interface, interfaz, plataforma</text>
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          <name>Identifier</name>
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              <text>10.35305/lt.v24i1.721</text>
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              <text>La Trama de la Comunicación</text>
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          <name>Publisher</name>
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              <text>Universidad Nacional Rosario</text>
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          <description>The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant</description>
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              <text>Communication. Mass media, Language and Literature, Philology. Linguistics</text>
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              <text>&lt;a href="https://latrama.fcpolit.unr.edu.ar/index.php/trama/article/view/721/487" target="_blank" rel="noreferrer noopener"&gt;https://latrama.fcpolit.unr.edu.ar/index.php/trama/article/view/721/487&lt;/a&gt;</text>
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