Strategic analysis of companies offering technology services to farmers for mobile applications media

Strategic analysis of companies offering technology services to farmers for mobile applications media

Rodrigo da Silva Riquena, Amanda dos Santos Negreti

The use of smart-phones and tablets is increasing the farming community before these fact companies that offer products and services to this sector are mobilizing to be active in this new reality. However, companies that operate in the rural market, not only have the aim of helping farmers in providing services through mobile technology applications, it was necessary to identify the strategic performance of these companies as a market opportunity in selling their products in the agricultural sector. Therefore, this article aimed to identify the strategic planning of technology companies to provide services through applications to farmers. The methodological approach used is a qualitative approach with the exploratory and descriptive aim of the use of content analysis of the websites of those companies studied. This study concluded that companies by offering technology services to farmers, use these services strategically to your advantage without the knowledge of the real needs of farmers.

2016

Planejamento Estratégico, Produtor rural, Serviços, tecnología

Revista Eletrônica Competências Digitais para Agricultura Familiar

Universidade Estadual Paulista Júlio de Mesquita Filho

Agriculture (General)